| Opleidingsniveau | HBO |
We are looking for a highly skilled Marketing Manager with experience in the field.
You will work for a company that delivers exceptional customer and audience experiences through a wide array of technology including digital signs, sensors, AI, digital menu boards, video walls, self-service kiosks and more. AS a company we delivers end-to-end solutions providing hardware, software, services and support, driving content for major brands.
Waar ga je werken?
This part of the company has over 30 years of success in architecting, deploying and monetizing multi-stakeholder rich media networks.
This proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands and deliver maximum value to our venue partners.
As part of the family, our advanced solutions enable the world’s biggest brands to use a combination of display, AI and sensors to deliver targeted promotional or task-based messaging on any digital sign.
With 3.3 million+ software activations globally,this company powers the biggest networks for the world’s largest brands.
Wie zoeken wij?
It's Marketing Manager is responsible for enhancing and increasing marketing activities promoting this part of solutions for in-store retail media networks. Major brands worldwide are finding value in adding retail media networks to their in-store digital signage. It's leading the global conversation on increasing revenue by bringing ad networks into the physical store.
The Marketing Manager will focus on amplifying the brand, strategy and tactical execution of activities that tell the story, generate inbound leads and create sales opportunities. The right candidate for this job will be located near Scala EMEA headquarters in Sittard, the Netherlands.
Core responsibilities, as part of the marketing team of writers, web developers, designers, event and automation specialists:
• Strategy of marketing activities across channels: Strategize and lead tactical execution marketing activities that will drive leads, promote brand awareness and showcase the value of the company. Activities should be related to NA as well as the European markets.
• Revamp existing brand: Collaborate with subject matter experts and marketing specialists to establish and prioritize revitalization of the brand.
• Sales enablement: Work directly with leaders to establish needs for B2B sales conversations about our technology solutions. Execute development of marketing assets including presentations, sell and spec sheets, marketing messaging and direct/mass communications.
• Content creation: Work with writing, design and web team members to contribute to content creation and marketing assets.
• Event or meeting collaboration: As needed, work with sales, on-site event, facilities and marketing automation teams on execution of promotional events or on-site meetings.
• Sales pipeline and in-bound leads: Strategy and execution of activities that drive in-bound leads, as well as reporting on current metrics.
• Market research and competitive landscape: Understand the ever-changing global competition for technology that impacts the shopper, audience, and guest experience.
Waar moet je aan voldoen?
Basic & Preferred Qualifications:
Bachelor degree in Marketing, Communications or related field, or proven experience in a marketing, product marketing or communications role.
8+ years of experience in a marketing or communications role required. B2B and/or technology experience is a bonus.
Knowledge of product marketing fundamentals and comfort working with experts and sales leaders to promote PRN’s solutions.
Demonstrated ability to contribute to content creation.
An interest in technology and how it impacts everyday life, especially in retail, restaurants, and hospitality venues.
Proficiency in website management fundamentals, website updating and WordPress.
Understanding or proficiency in marketing automation and automation platforms. Knowledge of Pardot and/or Salesforce is preferred.
Proficiency in social media platforms and strategy.
A solid understanding of PPC strategy, SEO, SEM is a plus.
Ideas and strategies to drive in-bound leads.
Understanding of budget, project and event management.
Comfort with assisting with events and greeting guests at the facilities.
Excellent communication skills and ability to collaborate with web and design teams.
Strong project coordination skills and experience working with an agency style marketing team.
There is more:
The PRN marketing manager will work closely with the PRN team in US. As such, early-morning/late evening meetings may be required on a semi-regular basis.
Extra European Language (if needed)
This international company and is currently experiencing significant growth in Europe. Experience working in Europe or with companies based in Europe may be beneficial to this role as might being able to speak a European language such as Dutch, French, Spanish or German. The Marketing manager may need to remotely attend meetings taking place in US so should be prepared for semi-regular early-morning/late evening meetings. They may also be expected to travel to trade events within Europe/US.
And under qualifications:
• An interest in retail and customer service – the ways in which types of retailers serve their customers and how customer expectations may differ across different territories.
• An interest in creative marketing executions. Candidates should ideally be aware of the leading marketing and advertising agencies and the work that they do.
Wat bieden wij?
We offer:
· A challenging position within an innovative and growing company.
· Competitive salary with excellent secondary benefits.
· Opportunities for personal and professional development.
· A dynamic team with an informal and collegial working atmosphere.
· The chance to work on inspiring projects with leading clients.
Interesse?
Interested? We are too!
Solliciteer Direct